The African Diaspora Network Japan (ADNJ) has emphasized Nigeria as a key location for strengthening economic ties between Japan and Africa, with a focus on leveraging the African Continental Free Trade Area (AfCFTA). During the 2024 Osaka-Africa Business Forum, under the theme “Let’s Walk with Africa,” Nigeria was spotlighted as a prime destination for Japanese businesses looking to establish a presence in Africa.
Nose Yukio, an adviser on small and medium enterprises, highlighted Africa’s expanding population and abundant resources, noting that the continent is projected to comprise a quarter of the global population by 2050. She identified Lagos, Nigeria’s bustling port city, as a critical hub for Japanese companies to enter West Africa, along with Egypt and Kenya for other regions.
Yukio advised Japanese businesses to focus on local demand, suggesting high-need products like automotive goods, power generators, and water filters. She also stressed the importance of using local materials and tapping into Africa’s competitive labor market to produce goods.
Professor Oussouby Sacko, a Japanese-Malian scholar, called Africa “the final frontier of the global economy,” urging Japanese companies to respect the diversity and complexity of African markets. He noted that while educational gaps pose challenges to Japan-Africa trade, cooperation between the two regions could yield mutual benefits.
A representative from the Japanese government reinforced Tokyo’s commitment to strengthening business partnerships with Africa, despite concerns about security. The official praised ADNJ’s role in expanding opportunities for African companies in Japan and fostering cross-continental business exchanges.
ADNJ President David Kpondehou highlighted the organization’s efforts to change the narrative of Africa-Japan business relations, with initiatives like the Japan Africa Youth Agenda 2025 and the Pan African Network in Japan. These projects aim to deepen cooperation and open new avenues for business growth.
