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Tech Expert Advocates for Women Empowerment in Technology

Nigerian technology expert Erica Arubayi-Ifeka has outlined plans to empower women in the technology sector, leveraging her extensive 12-year career spanning energy, banking, retail, education, and investment management.

A Delta State native, Arubayi-Ifeka has collaborated with global organizations, including Shell International and GTBank, among others. She emphasized the transformative role of mentorship and storytelling in equipping women for leadership roles within the tech industry.

“Your brand is your promise to the world. It’s not just about credentials; it’s about how you show up and the impact you create,” she stated.

With expertise in Human Resources and Mergers & Acquisitions, she has successfully contributed to large-scale energy projects at Shell, while also driving technological innovations at GTBank and ARM Asset Management to improve customer experiences.

Arubayi-Ifeka’s impressive academic background includes a BSc in Accounting, an MSc in Financial Management and Marketing, and professional certifications in Business Analysis, International Trade Finance, Salesforce, and Cyber Security. She highlighted the importance of continuous education in adapting to the rapid advancements within the tech industry.

“The technology landscape is ever-changing,” she remarked. “To stay relevant, you have to anticipate change and embrace it head-on.”

Her accomplishments in traditionally male-dominated sectors like energy and investment management have established her as a recognized leader, known for her strategic insights and results-driven approach to managing initiatives across diverse stakeholder groups.

Arubayi-Ifeka envisions creating spaces where technology fosters not only efficiency but also empowerment and collaboration, emphasizing the importance of inclusivity in driving innovation.

Her journey from Delta State to influential global leadership positions serves as a source of inspiration for aspiring professionals, particularly women eager to enter or advance within the tech industry.

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