The First 10 Things You Should Post Online When You Launch
Launching a new business is exciting, but let’s be honest — the internet is crowded. If you simply post “We are open!” without strategy, your launch may fall flat. The key is knowing what to post first to grab attention, build trust, and start attracting customers.
Here are the first 10 posts you should share online when you launch your business.
1. The Introduction Post
Tell people who you are and what your business is about. Keep it simple and relatable. Share:
- Your brand name.
- What problem you solve.
- Why you started.
💡 Example: “Hi friends! I’ve just launched [Business Name], a food delivery service that brings hot, fresh meals to your door in minutes. I started this because I believe everyone deserves stress-free eating. Follow along for updates, menus, and special offers!”
2. Your Why (The Story Behind Your Business)
People connect with stories, not just products. Share why you started this business: passion, a personal challenge, or a gap you noticed in the market. This builds authenticity and loyalty.
3. Your Products or Services
Don’t wait too long before showing what you sell. Post clear pictures, short descriptions, and prices (if possible). Customers need to know exactly what they can buy from you.
4. Behind-the-Scenes (BTS)
Show people the process. It could be how you package orders, source materials, or prepare your workspace. BTS makes your brand look human and trustworthy.
5. Testimonials or Social Proof
If you’ve tested your product with friends, family, or early customers, share their honest feedback. Even one or two short reviews can convince potential buyers to give you a try.
6. Your Unique Selling Point (USP)
Why should customers choose you instead of others? Post about what makes your business different — better quality, affordability, speed, convenience, or originality.
7. Customer Education
Post tips, facts, or quick guides related to your business. For example:
- A skincare brand might share “3 Quick Steps to Clearer Skin.”
- A food business might share “5 Healthy Snacks to Beat Afternoon Hunger.”
Education positions you as an expert and builds trust.
8. First Offer or Promo
Give people a reason to buy now. Launch with a small discount, free delivery, or “Buy 1 Get 1 Free” for the first 20 customers. Incentives create urgency and encourage first sales.
9. Personal Connection Post
Let people see the face behind the brand. A simple picture of you with a caption like “Excited to start this journey — thank you for supporting my dream!” goes a long way. Customers love connecting with real people, not faceless logos.
10. Call-to-Action Post
Finally, tell your audience what to do next. Do you want them to:
- Follow your page?
- Place an order?
- Share your business with friends?
End with clear instructions like “Click the link to order today” or “Tag someone who needs this service.”
Conclusion
Launching online isn’t just about announcing your business — it’s about building a story, trust, and community from day one. If your first 10 posts are intentional, you’ll not only attract attention but also create momentum that leads to real sales.
Remember: people buy from people they know, like, and trust. Use your launch posts to make that connection.
